Great Laurel or Rosebay [Rhododendron maximum] on the Mountains-to-Sea Trail in South Asheville, North Carolina on 10 July 2016. It’s a member of the Heath (Ericaceae) family. Newcomb’s Wildflower Guide, pages 292-293, says it blooms in early summer in damp woods and swamps. USDA Plants Listing: Rhododendron maximum
