Seaside Buckwheat[Eriogonum latifolium] found near the Point Vincente Interpretive Center, Rancho Palos Verdes, California, on 7 August 2013. It’s a member of the Buckwheat (Polygonaceae) family. The Daily Breeze, 10 August 2013, page D4, states that this shrub is “a widely encountered native plant” and “Buckwheat is known as a pseudograin since, although it is not one of the cereal grasses, its seeds may be pounded into a flour.”
USDA Plants Listing: Eriogonum latifolium